This article is part of our series covering current boycotts we recommend joining.
Target
Days after Trump's second inauguration, Target ended DEI programs it had initiated in the aftermath of George Floyd's murder in 2020. The Minneapolis-based company had become one of the biggest proponents of DEI initiatives and had made significant commitments to increase its Black workforce and to spend more than $2 billion with Black-owned businesses by 2025. The company's abrupt termination of these programs was viewed as a significant betrayal.
In response, racial justice activists organized a boycott of Target. Within weeks, the retailer's valuation plummeted, resulting in a loss of $12.4 billion and significant backlash from investors. The boycott continues to gain supporters, with the recent support of the American Federation of Teachers.
Additional Companies to Boycott
DEI Watch maintains current lists of companies that dismantled their Diversity Equity and Inclusion (DEI) programs and those that remain committed to them. Subscribe to their newsletter to receive timely updates to these lists.
According to DEI Watch, companies that ended their DEI initiatives include: Amazon, Bank of America, BJ's Wholesale, Dollar General, Ford, Google, McDonald's, Meta, T-Mobile, Starbucks, Uber, Verizon, Victoria Secret and Zoom.
Companies that have (so far) remained committed to DEI programs include: Adidas, Allstate, American Express, Apple, BestBuy, Costco, Delta, Jet Blue, Microsoft, TD Bank, Walgreens, and Wegmans.
In addition, the NAACP Black Consumer Advisory also contains targeted lists of companies to boycott and support based upon their current DEI initiatives.
